The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing

The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing

Jungwoo Lee

Edição: MacMillan , 2021
ISBN: 9789813341333
Tema: Business and Economics

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€122.24
€110.02

Sobre o Livro

Ficha técnica

ISBN: 9789813341333
Edição: MacMillan
Ano: 2021
Tipo de Capa: Cartonada
Número de Páginas: 272

Sinopse

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Outras sugestões em Business and Economics

Salvo indicação em contrário, as promoções apresentadas são válidas para o dia 20-06-2021.

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